eCommerce SEO
Drive more traffic and boost online sales with expert campaign strategies
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Supercharge Your Online Sales with eCommerce SEO
eCommerce SEO is the process of optimising your online store to increase visibility in search engines and drive qualified traffic to your product pages. At Hatch Digital Marketing, we understand that it’s not just about ranking, it’s about attracting shoppers who are ready to buy. eCommerce SEO is vital for standing out in a crowded market and turning searches into sales. It involves keyword research, optimised product descriptions, technical fixes, site structure enhancements, and improving page speed and mobile usability. With the right strategy, your store becomes more discoverable, user-friendly, and primed for conversions.
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From Search Bar to Your Online Basket
Getting eCommerce SEO right means more than just being found; it’s about being found by the right people at the right time. At Hatch Digital Marketing, we focus on aligning search intent with your product offering to attract high-intent customers who are ready to convert.
Our eCommerce SEO strategies blend keyword targeting, CRO (conversion rate optimisation), and seamless UX to ensure your site not only ranks but sells. From optimising product pages to refining your site’s structure, we make the journey from search engine to shopping basket smooth, fast, and conversion-ready, every step of the way.
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eCommerce SEO Strategies
Google Organic Shopping Listings
Optimise product feeds and structured data to appear in Google’s organic shopping tab, increasing exposure without paid ad spend.
LLM (Large Language Model) Optimisation
Adapt content to align with how AI tools and search engines interpret and summarise product information, improving visibility in AI-powered search results.
Keyword Research for Purchase Intent
Identify and target high-intent keywords that match what your ideal customers are searching for at different stages of their buying journey.
Brand Building Through SEO
Strengthen your brand’s authority with consistent messaging, high-quality backlinks, and trust signals to improve rankings and customer loyalty.
Structured Data (Schema Markup)
Implement schema for products, reviews, and pricing to enhance how listings appear in search results with rich snippets and detailed information.
On-Page Optimisation & Content Marketing
Optimise product pages, metadata, and internal links while supporting SEO with blog content that drives traffic and supports user search intent.
Helping Brands Grow
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Driving Customers to Conversions in Three Simple Steps
Cost-Effective Marketing
Drive long-term traffic and sales without paying for every click, making SEO a sustainable, high-ROI alternative to paid advertising.
Improved Customer Experience
Fast-loading, well-structured pages with clear navigation and relevant content create a smoother journey, increasing engagement and conversion rates.
Zero-Click SEO
Optimise content to appear directly in featured snippets, knowledge panels, and AI summaries, capturing attention without needing a click.
eCommerce Campaign Management
Driven by Audience Understanding
We take time to understand your ideal customer, their search intent, pain points, and purchase behaviour, so we can tailor SEO strategies that genuinely connect and convert.
Strategy That Goes Beyond Keywords
Our approach is rooted in data and insight, not guesswork. We build robust, long-term SEO strategies that combine CRO, UX, technical optimisation, and search intent alignment.
Collaboration With Your Team
We work as an extension of your in-house team, sharing ideas, progress, and knowledge. Our communication is clear, open, and jargon-free, always working in sync with you.
Immersed in Your Brand and Values
We don’t treat your business like a template. We immerse ourselves in your brand, voice, and goals to deliver SEO that truly reflects who you are.
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Trusted by 50+ Brands
GFS
Shambhavi Prakash Pai, Marketing Manager
Hatch has been fantastic since we joined in 2024 and has completely transformed our PPC and SEO results. The team isn’t just knowledgeable — they genuinely care, going above and beyond to support us every step of the way. If you need a digital marketing agency that is proactive and delivers results, Hatch is the one!
The Barley Wood Cafe
India Leahy, Managing Director
Hatch has been brilliant since we signed up with them in 2023. They look after our PPC, Paid Social and SEO and have really turned things around for us. Having worked with different digital marketing agencies in the past, Hatch stand out by going above and beyond to support us every step of the way. We couldn’t recommend them enough!
Baltic Studios
Orlando Leopard, Founder
Lovely bunch of people providing an excellent service! I didn't have much experience with SEO or PPC before working with Hatch, but they were generous with their time, walking me through every stage of the process. I'd highly recommend them to anyone seeking good value & honest digital marketing services!
Glenalmond Timber
Robert Stevenson, Cladding Sales Manager
I don't have anything negative to say about Hatch Digital. The team works really hard on our PPC and SEO accounts and since starting with Hatch we have seen a lot more enquiries after moving from another agency, in turn this has increased our sales and that's what we wanted. Monthly reports are also great. Would recommend Hatch Digital. 5 stars.
Puffin Plastics
Harvey Coates, Managing Director
I have worked with Cariston for a number of years now and couldn't recommend him enough. They look after our PPC & SEO for three sites and couldn’t be happier with the service. I wouldn't hesitate to recommend Hatch to anyone looking for good value digital marketing from a team who genuinely care and put their all into their work.
Operlo
Becca Williams, Head of Marketing
Really impressed with the initial campaigns Hatch have run for us and looking forward to working with them more going forward. Never having done any PPC for our company before I had a pretty poor understanding of how the process worked and was uncertain how to best to approach it. Our account manager really took the time to explain everything in a transparent and comprehensive way - we're pleased to say their work has yielded great results for us so far!
The Neem Team
Suzy Reynolds, Director
Cary and the Hatch team have been looking after our digital/google ads over the past few years. They always make sure we are prepared for any changes and have consistently achieved a high ROAS for us. Always helpful and very happy to advise and explain when and why additional expenditure is warranted and when not. Great service!
Halo Drones
Philip Tarry, Director
Optimising my investment in online ads to maximise ROI is essential for any business and I couldn’t have done it without Hatch. Their expertise meant I could focus on building my business in the knowledge that my ads were performing at their best. They are super friendly and very knowledgeable and I encourage any business, large or small to engage their services asap!
The London Embroidery School
Claire Blok, Founder
Hatch is incredible! They are enthusiastic and have a genuine interest to help and develop our business. A very professional and personable company. I would always recommend them!
Conscious Fish Co
Jonny Burnett, Founder
Great business, the service of this company is exceptional, and the knowledge is second to none! Really helped my business with their skillset.
Nationwide Franking Sense
Peter Witts, Head of Marketing
A creative, professional and responsive Google Ads consultancy. We are very pleased with the service and couldn’t recommend Hatch enough.
Vivid Laminating
Michael Conti, Head of Marketing
Cariston’s knowledge of Google AdWords is outstanding and he’s very insightful with PPC strategy. He’s professional, friendly, helpful and provides us with detailed, easy to read monthly reporting. He’s continually optimising our campaigns and implementing changes to ensure we’re getting the most out of our marketing budget. I would highly recommend their services!
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Clean 'N' Clear
Mohammed Shiraz, CEO
Hatch have done great work since we joined and have been a big part of our recent success. Cariston’s attention to detail and constant support on Google has put us at ease. Mike’s work on our website has been excellent and we couldn’t be happier.
Diamond Source Ltd
Peter Machado, Director
Hatch has been amazing. I was with a large advertising agency before and spent a lot of money – Hatch came in and saved me money, increased my business’ traffic and revenue. Both their SEO and AdWords service are the best I have ever used. Thank you Hatch, we love you!
Buckle Bow Pearl
Jessica Buckle, Founder
I have worked closely with Cariston to create Google Shopping Ads. Hatch really value smaller businesses like mine. I have not experienced that before, it’s very refreshing. The ads have brought new customers who are perfect for my brand. We have a weekly call, and although my spend is certainly not the highest, I am still made to feel like an important client. Cariston spends time adjusting and tweaking the ads. Often suggesting new ideas. I would highly recommend Hatch to any business looking to run ads.
Handle Hardware
Raj Jagdev, Commercial Director
I have been working with the team at Hatch for many years now and after just the first couple of months I saw fantastic results. The team is honest, knowledgeable and always go the extra mile, even helping with website issues outside of PPC. I would highly recommend!
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Frequently Asked Questions
Get in touch with any questions we may not cover in our FAQ's.
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eCommerce SEO focuses heavily on optimising product pages, category structures, and shopping experiences, whereas general SEO may target broader content and service-based goals.
Not always. We prioritise your best-selling, seasonal, or highest-margin products first, then scale based on performance, inventory, and search demand.
Yes. Improved page speed, mobile usability, and trust signals. All key parts of eCommerce SEO, which can help reduce friction at checkout. Our strategy is to ensure we drive the correct traffic, with the right intent to the right page - reducing basket abandonment
Technical SEO ensures your store loads quickly, is mobile-friendly, and can be crawled and indexed correctly, critical for visibility and user retention.
Absolutely. Blogs, buying guides, and product comparisons help drive traffic, build trust, and answer pre-purchase questions that influence buying decisions.
Indirectly, yes. A well-optimised site improves user experience, quality scores, and conversion rates, which can support better ROI across paid campaigns too.
