Local Search Engine Optimisation
Drive local traffic and boost visibility where your customers are searching.
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Local SEO, Big Impact: Be Seen Where It Matters Most
Local SEO helps your business appear in local search results when potential customers are looking for services nearby. It’s essential for businesses that serve specific towns, cities, or regions, as it drives foot traffic, phone calls, and local enquiries.
At Hatch Digital Marketing, we optimise your online presence across maps, directories, and search engines to boost your visibility in your target area. This includes managing your Google Business Profile, local citations, on-page content, and location-specific keywords. Local SEO puts your business in front of the right people, right when they need you
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Attract Local Customers Who Search, Click and Convert
Getting local SEO right is crucial for attracting customers who are ready to buy. At Hatch Digital Marketing, we focus on identifying the right keywords with the right intent, the searches your ideal local audience is making. It’s not just about traffic; it’s about bringing the right people to your website, those most likely to convert. From service-based queries to “near me” searches, we optimise your content, metadata, and local listings to ensure your business shows up when and where it matters most. Local SEO done well connects you with real customers, not just clicks.
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Local SEO Services
Google Business Profile Optimisation
Optimising your Google Business Profile ensures your business appears accurately in local search and maps, with key contact and location information.
Local Keyword Targeting
Using location-specific keywords helps your business rank for the terms people in your area are searching for and need.
NAP Consistency
Maintaining consistent Name, Address, and Phone number details across all platforms builds trust and improves your chances of ranking locally.
Local Citations
Getting listed in trusted local directories increases visibility and signals relevance to search engines and LLMs, supporting higher rankings in local searches.
On-Page Location Signals
Including your location in page titles, headers, and content helps search engines understand where your business operates and serves.
Customer Reviews and Ratings
Positive local reviews improve credibility, boost click-through rates, and are a key trust signal for search engines, LLMs and customers.
Local Synergy
Local synergy means aligning all digital and traditional marketing efforts to consistently build a strong, recognisable brand presence within your local community.
Local Link Building
Earning backlinks from reputable local websites and organisations strengthens your site’s authority and improves visibility in local search results.
Helping Brands Grow
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Going Local in Three Simple Steps
Brand Building
Establish trust and recognition in your local area through consistent messaging, strong reviews, and community-focused marketing across all channels.
Targeted Visibility
Use location-specific keywords, optimised content, and strategic listings to ensure your business appears where local customers are searching.
Online Presence Optimisation
Enhance your digital footprint by refining your Google Business Profile, Social Media, Paid Media and new AI technologies
Local SEO Campaign Management
Rooted in Local Understanding
We take the time to truly understand your local audience, their behaviours, needs, and search habits, so we can create SEO strategies that speak directly to them and drive real engagement.
Built on Robust, Measurable Strategy
Our local SEO work is never guesswork. We develop data-driven, location-focused strategies that are clear, measurable, and aligned with your business objectives for long-term growth.
Collaborative and Transparent Partnership
We see ourselves as an extension of your team. By working closely with you, we ensure our efforts stay aligned with your in-house goals and capacity, always clear, never confusing.
Immersed in Your Business and Values
We don’t just optimise from the outside, we immerse ourselves in your brand, voice, and values to ensure your local presence is authentically and consistently represented everywhere you appear online.
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Join the 50+ UK Businesses That Achieved Record Results
At Hatch, your business isn't just another project; it's a partnership built on trust, expertise, and shared growth.
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Trusted by 50+ Brands
GFS
Shambhavi Prakash Pai, Marketing Manager
Hatch has been fantastic since we joined in 2024 and has completely transformed our PPC and SEO results. The team isn’t just knowledgeable — they genuinely care, going above and beyond to support us every step of the way. If you need a digital marketing agency that is proactive and delivers results, Hatch is the one!
The Barley Wood Cafe
India Leahy, Managing Director
Hatch has been brilliant since we signed up with them in 2023. They look after our PPC, Paid Social and SEO and have really turned things around for us. Having worked with different digital marketing agencies in the past, Hatch stand out by going above and beyond to support us every step of the way. We couldn’t recommend them enough!
Baltic Studios
Orlando Leopard, Founder
Lovely bunch of people providing an excellent service! I didn't have much experience with SEO or PPC before working with Hatch, but they were generous with their time, walking me through every stage of the process. I'd highly recommend them to anyone seeking good value & honest digital marketing services!
Glenalmond Timber
Robert Stevenson, Cladding Sales Manager
I don't have anything negative to say about Hatch Digital. The team works really hard on our PPC and SEO accounts and since starting with Hatch we have seen a lot more enquiries after moving from another agency, in turn this has increased our sales and that's what we wanted. Monthly reports are also great. Would recommend Hatch Digital. 5 stars.
Puffin Plastics
Harvey Coates, Managing Director
I have worked with Cariston for a number of years now and couldn't recommend him enough. They look after our PPC & SEO for three sites and couldn’t be happier with the service. I wouldn't hesitate to recommend Hatch to anyone looking for good value digital marketing from a team who genuinely care and put their all into their work.
Operlo
Becca Williams, Head of Marketing
Really impressed with the initial campaigns Hatch have run for us and looking forward to working with them more going forward. Never having done any PPC for our company before I had a pretty poor understanding of how the process worked and was uncertain how to best to approach it. Our account manager really took the time to explain everything in a transparent and comprehensive way - we're pleased to say their work has yielded great results for us so far!
The Neem Team
Suzy Reynolds, Director
Cary and the Hatch team have been looking after our digital/google ads over the past few years. They always make sure we are prepared for any changes and have consistently achieved a high ROAS for us. Always helpful and very happy to advise and explain when and why additional expenditure is warranted and when not. Great service!
Halo Drones
Philip Tarry, Director
Optimising my investment in online ads to maximise ROI is essential for any business and I couldn’t have done it without Hatch. Their expertise meant I could focus on building my business in the knowledge that my ads were performing at their best. They are super friendly and very knowledgeable and I encourage any business, large or small to engage their services asap!
The London Embroidery School
Claire Blok, Founder
Hatch is incredible! They are enthusiastic and have a genuine interest to help and develop our business. A very professional and personable company. I would always recommend them!
Conscious Fish Co
Jonny Burnett, Founder
Great business, the service of this company is exceptional, and the knowledge is second to none! Really helped my business with their skillset.
Nationwide Franking Sense
Peter Witts, Head of Marketing
A creative, professional and responsive Google Ads consultancy. We are very pleased with the service and couldn’t recommend Hatch enough.
Vivid Laminating
Michael Conti, Head of Marketing
Cariston’s knowledge of Google AdWords is outstanding and he’s very insightful with PPC strategy. He’s professional, friendly, helpful and provides us with detailed, easy to read monthly reporting. He’s continually optimising our campaigns and implementing changes to ensure we’re getting the most out of our marketing budget. I would highly recommend their services!
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Clean 'N' Clear
Mohammed Shiraz, CEO
Hatch have done great work since we joined and have been a big part of our recent success. Cariston’s attention to detail and constant support on Google has put us at ease. Mike’s work on our website has been excellent and we couldn’t be happier.
Diamond Source Ltd
Peter Machado, Director
Hatch has been amazing. I was with a large advertising agency before and spent a lot of money – Hatch came in and saved me money, increased my business’ traffic and revenue. Both their SEO and AdWords service are the best I have ever used. Thank you Hatch, we love you!
Buckle Bow Pearl
Jessica Buckle, Founder
I have worked closely with Cariston to create Google Shopping Ads. Hatch really value smaller businesses like mine. I have not experienced that before, it’s very refreshing. The ads have brought new customers who are perfect for my brand. We have a weekly call, and although my spend is certainly not the highest, I am still made to feel like an important client. Cariston spends time adjusting and tweaking the ads. Often suggesting new ideas. I would highly recommend Hatch to any business looking to run ads.
Handle Hardware
Raj Jagdev, Commercial Director
I have been working with the team at Hatch for many years now and after just the first couple of months I saw fantastic results. The team is honest, knowledgeable and always go the extra mile, even helping with website issues outside of PPC. I would highly recommend!
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Frequently Asked Questions
Get in touch with any questions we may not cover in our FAQ's.
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Local SEO is a long-term strategy. You may start seeing improvements in visibility within 1–3 months, with stronger results over time.
Yes, national rankings don’t guarantee visibility in local searches. Local SEO targets customers nearby who are actively searching for your services.
Absolutely. We optimise and manage your profile to ensure it’s accurate, complete, and actively contributing to your local visibility.
Definitely. We create tailored strategies for each location, which could include individual landing pages and listings to maximise visibility across all areas you serve.
