Insights

Ideas, insights and practical thinking from the Hatch team, covering digital marketing, paid media, SEO and more.

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Featured insight

SEO in the UK: A Complete Beginner’s Guide

A clear, beginner-friendly guide to SEO for UK small and medium-sized businesses. Learn what SEO really means today, how Google evaluates websites, and where SMEs should focus to build sustainable, high-intent organic traffic without relying on paid media.

AI

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Technical SEO That Actually Moves Revenue: What UK Sites Must Fix First

A practical guide showing UK SMEs how to prioritise technical SEO changes that improve rankings, conversions and paid media performance.

SEO

Business

How to Set Up Google Ads for UK Businesses (Step-by-Step Tutorial)

A UK-focused guide to setting up Google Ads ethically, avoiding wasted spend, and building controllable campaigns that drive business growth.

Pay-Per-Click

Google Business Profile Optimisation for UK SMEs (Checklist + Examples)

Learn how UK SMEs can optimise Google Business Profile to win local visibility, trust and conversions within an SEO approach.

SEO

Local PPC in the UK: How to Target Customers in [City/Region]

Local PPC helps UK SMEs reach nearby customers at the moment they are ready to buy. By targeting real local intent, writing location-relevant ads and using strong local landing pages, businesses can reduce wasted spend and generate higher-quality leads from paid media.

Pay-Per-Click

On-Page SEO Guide: Best Practices for UK Websites

On-page SEO helps UK businesses align content, structure and user experience with real search intent. By focusing on clarity, usefulness and trust rather than outdated keyword tactics, SMEs can improve visibility, engagement and conversions through pages that work for both users and search engines.

SEO

Local SEO for UK Businesses: How to Rank in [Your City] & Beyond

Local SEO helps UK SMEs appear when nearby customers are ready to act, such as searching for services “near me” or in a specific city. By optimising Google Business Profile, location pages and reviews, businesses can drive high-intent leads and compete effectively in their local market.

SEO

Google Ads Bidding Strategies Guide

Our guide breaks down Google Ads bidding strategies for UK advertisers, covering how they work, when to use them, and how to avoid wasting budget through misaligned automation.

Pay-Per-Click

SEO, SEM, AEO, GEO… Or Just SEO? A Plain-English History of Search (and Why We’re Still Calling It What It Is)

Why we still call it SEO - Because sometimes, the simplest name is still the right one.

SEO

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