Technical SEO
Laying the Foundations: Strengthen Your Website’s Performance with Robust Technical SEO Health
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Organic Search’s Love Language? Fluent Technical SEO
Technical SEO is the backbone of a website’s search visibility and performance. It involves optimising the site’s infrastructure to ensure it’s easily crawlable, indexable, and understandable by search engines like Google. A technically sound site enhances user experience, page speed, mobile usability, and overall ranking potential.
Search Engines and AI place high importance on technical SEO health, using it to assess how well a site meets best practices. Issues such as broken links, poor site speed, or mobile errors can negatively impact rankings. At Hatch Digital Marketing, we understand that even the best content won’t rank if technical foundations are lacking.
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Clear, Honest and Transparent Technical SEO
At Hatch Digital Marketing, our SEO experts manage technical SEO with clarity, care, and complete transparency. Managing technical SEO isn’t just about fixing a few headers — it’s about understanding the full picture of your website’s structure, performance, and long-term potential. We take a bespoke, strategic approach tailored to your business goals, carefully assessing everything from behind-the-scenes code to user experience signals.
We don’t hide behind jargon or confuse you with tech speak — we explain everything in plain English. Our goal is to help you understand what we’re doing and why, so you can feel confident, informed, and part of the journey to better SEO health.
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Technical SEO Services
Site Audit
A comprehensive review of your website’s technical setup, identifying issues that impact performance, search visibility, and user experience.
Site Architecture
The way your site is structured and linked helps users and search engines navigate content logically and efficiently.
URL Structure
Clean, descriptive URLs that are easy for users to read and search engines to index, improving clarity and rankings.
Core Web Vitals
Key metrics for page speed, responsiveness, and visual stability are all essential for user satisfaction and SEO success.
Crawlability
Ensures search engines and Large Language Models (LLMs) can access and explore your website’s content effectively, without roadblocks or unnecessary restrictions.
Indexing
The process of getting your site’s content stored and understood by search engines so it can appear in search results.
CRO/UX
Optimising user experience to improve engagement and conversions, aligning site design with both SEO goals and audience behaviour.
CRO/UX
Our experienced SEOs can expertly manage your CMS, efficiently implementing a large number of recommendations to improve performance, structure, and technical SEO health.
Helping Brands Grow
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Achieveing Technical Brilliance
Review
We begin by thoroughly reviewing your website’s current setup, checking site health, speed, structure, and crawlability to identify key issues that may be holding back your search performance.
Analyse
Our experts analyse the data collected, prioritising technical issues based on their impact. We consider your goals, user experience, your website and search engine requirements to form a clear, strategic roadmap.
Implement
We put the plan into action, making tailored, high-impact technical changes to your site. From code updates to architecture fixes, we optimise every detail with precision and full transparency.
Technical SEO Campaign Management
Education Over Intimidation
We believe in empowering our clients through clarity. Rather than overwhelming you with jargon, we explain each step of the process in plain English, so you understand what we’re doing and why. It’s not just about results; it’s about learning with us and making informed decisions together.
Tailored to Your Business
Every website is different, and so is every business. That’s why we never use one-size-fits-all solutions. Our technical SEO strategies are fully customised to align with your website’s structure, your digital goals, and your broader marketing strategy.
Rooted in Experience
With over 15 years of hands-on SEO expertise, we know how to spot the issues that matter. Our team combines deep technical knowledge with a practical understanding of how SEO drives real-world performance, not just rankings, but meaningful growth.
Transparency at Every Turn
We keep you in the loop from start to finish. You’ll always know what we’re doing, what’s been improved, and what’s next. No hidden tactics, no confusing reports, just clear, honest communication backed by real results.
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Join the 50+ UK Businesses That Achieved Record Results
At Hatch, your business isn't just another project; it's a partnership built on trust, expertise, and shared growth.
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Frequently Asked Questions
Get in touch with any questions we may not cover in our FAQ's.
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Common signs include slow load times, poor mobile experience, broken links, or pages not appearing in search results. A full technical audit can uncover deeper, less obvious problems, using a mixture of industry-leading tools and human expertise.
Yes. While technical SEO alone won't guarantee top rankings, it lays the foundation for better crawlability, faster performance, and improved user experience, all of which contribute to higher visibility.
We recommend quarterly reviews, or more frequently if you’re making major changes to your website. Search engine algorithms and site structures evolve, so regular checks keep your site healthy. At Hatch Digital Marketing, we keep an eye on your technical health every month, making us able to spot any health issues when they arise
Absolutely. A well-optimised site loads faster, is easier to navigate, and performs better across devices, all of which reduce bounce rates, increase engagement and help convert visitors into customers.
Not always. Many improvements can be made within your CMS by yourself or the team at Hatch. However, for deeper structural changes or speed enhancements, collaboration with developers ensures the best results, and we can manage that for you.
Technical SEO ensures your store loads quickly, is mobile-friendly, and can be crawled and indexed correctly, critical for visibility and user retention.
