Record Revenue Delivered for Make Noise Pro Audio Using Google Ads
Hatch's Google Ads team helped Make Noise Pro Audio generate profitable online sales and a 2,315% ROAS from a completely new Google Ads account.
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The Results
Return
ROAS
Conversions
Introduction
Make Noise Pro Audio is a UK-based music eCommerce brand specialising in professional audio products. Before partnering with Hatch, the business had never run Google Ads and had no existing paid search presence on Google. That meant there was no campaign history, no historical performance data, and no established paid acquisition strategy to build from. The objective was to launch Google Ads from scratch, increase visibility for their products, and create a profitable channel for online sales.
The Challenges Faced
Before working with Hatch, Make Noise Pro Audio had never invested in Google Ads. With no existing campaigns, no prior data, and no digital presence on Google Ads, the account had to be built entirely from the ground up.
This created several challenges. There was no previous performance history to guide budget allocation, no established campaign structure, and no clear insight into which product categories would drive the strongest return. At the same time, the business wanted to promote a broad range of products while ensuring ad spend remained efficient and commercially profitable.
As a result, Make Noise Pro Audio was missing opportunities to capture high-intent search demand, increase visibility across Google, and convert that traffic into revenue.
What the Clients Says
Hatch has done an excellent job building our Google Ads account from the ground up. Their strategy, communication, and ongoing optimisation have helped turn paid search into a valuable sales channel for the business. We've been very pleased with both the results and the support from the team, and would happily recommend them to other eCommerce brands.
Our Solution
To help Make Noise Pro Audio launch successfully on Google Ads, Hatch developed a paid media strategy focused on Performance Max and Search campaigns.
We created two separate Performance Max campaigns to segment new products and used & B-stock products. This allowed us to build more relevant creative assets and stronger audience targeting for each product category, helping the campaigns reach the right users with more tailored messaging.
Alongside this, we optimised the client's product titles and descriptions to improve reach and visibility across Google's inventory. By strengthening product feed relevance, we helped the campaigns appear for a wider range of suitable searches while improving how products were presented to potential customers.
This structured approach gave the account a clearer foundation for scale, allowing us to separate performance by product type, identify where revenue was being generated most efficiently, and focus spend on the areas driving the strongest return.
Since taking over the account, the campaigns have produced a six-figure return from Google Ads, delivering an overall 2,315% ROAS and 200+ conversions. Monthly performance showed strong momentum, with tracked revenue increasing by 191% from the first month of activity to the strongest month in the period.
Conclusion
By launching a focused Google Ads strategy from a completely new account, Hatch helped Make Noise Pro Audio turn paid search into a profitable new acquisition channel. Through a combination of campaign segmentation, product feed optimisation, and ongoing Performance Max and Search management, the account delivered a strong return on ad spend and consistent sales growth over time. With tracked revenue increasing by 191% from the first month to the strongest month in the reporting period, the campaign established a solid foundation for continued eCommerce growth and showed what a well-structured Google Ads strategy can achieve from day one.
Return
ROAS
Conversions
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