Insights
Ideas, insights and practical thinking from the Hatch team, covering digital marketing, paid media, SEO and more.
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Featured insight
SEO in the UK: A Complete Beginner’s Guide
A clear, beginner-friendly guide to SEO for UK small and medium-sized businesses. Learn what SEO really means today, how Google evaluates websites, and where SMEs should focus to build sustainable, high-intent organic traffic without relying on paid media.
AI
Google Ads
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Why Most Google Ads Agencies Fail Lead Generation Campaigns — And How We Fix It
Many Google Ads agencies fail at lead generation by prioritising clicks, automation, and volume over lead quality and revenue. This guide explains the most common mistakes in UK Google Ads campaigns and how a user-first, conversion-led approach delivers more consistent, profitable leads.
Pay-Per-Click
Business
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PPC in the UK: A Complete Guide to Google Ads, Bing & Paid Social
A practical guide to PPC advertising for UK SMEs. Understand how Google Ads, Microsoft (Bing) Ads, and paid social work together, what’s changed in modern PPC, and how to generate faster, more profitable results through ethical, well-measured paid media.
Pay-Per-Click
SEO in the UK: A Complete Beginner’s Guide
A clear, beginner-friendly guide to SEO for UK small and medium-sized businesses. Learn what SEO really means today, how Google evaluates websites, and where SMEs should focus to build sustainable, high-intent organic traffic without relying on paid media.
SEO
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