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Pay-Per-Click Advertising Explained
Discover the fundamentals of pay-per-click advertising.
Tegan Ireland
Published on
December 12, 2025
Last updated on
December 12, 2025
What is PPC Advertising?
Pay-Per-Click (PPC) advertising is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. It is a way to buy visits to your site rather than earning them organically.
Benefits of PPC
- Immediate Results: Gain traffic quickly through paid ads.
- Targeted Advertising: Reach specific demographics and interests.
- Measurable ROI: Track the effectiveness of your campaigns.
By understanding PPC, businesses can leverage it for effective online advertising.
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