What is Retargeting?

Retargeting is a form of online advertising that targets users who have previously visited your website. It helps keep your brand in front of potential customers who did not convert initially.

Best Practices

• Segment Your Audience: Tailor ads based on user behavior.
• Use Compelling Creatives: Create eye-catching ads to draw attention.
• Limit Frequency: Avoid overwhelming users with too many ads.

By implementing effective retargeting strategies, businesses can improve conversion rates.